Adopting a Mobile Strategy for a Competitive Business

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Smartphones and tablets have taken over the top spot in Internet usage with 51% of digital media viewed on mobile devices. Google has announced that websites that are not mobile-friendly will be ranked lower in search results, proving that is essential to maintain a mobile-friendly web presence to operate a competitive business in today’s market. Here are some facts to consider:

1.Millennials are a driving force – As this generation has grown to take the top spot, they have brought their mobile devices with them. More than 85% of Millennials own a smartphone, with more than 20% relying on it as their primary way to access the Internet.

2.Mobile shopping is consistently increasing – With 91% of American adults keeping their phones within reach at all times, product research and purchasing is easier than ever. More than half of mobile searches for travel and restaurants lead to a purchase, highlighting the necessity of catering to a mobile customer base.

3.Mobile marketing is more effective – Over half of consumers have expressed an interest in receiving special promotions on their mobile devices. Studies have shown that coupons delivered by text are likely to be viewed within 15 minutes of sending, and many of these are then shared with friends and family. Mobile marketing brings convenience and a streamlined experience to customers allowing them to do everything from research to redeeming offers all on a single device.

4. Design for the small screen – It’s no longer enough to have a standard website optimized for just for a PC or laptop. Mobile websites should incorporate:

  • A clean, uncluttered design
  • Reduced text on each page to facilitate quicker scanning
  • Responsive web design that adjusts to the size of the viewing screen
  • An emphasis on visual components.

These factors allow mobile users to quickly and easily access the information they are looking for, without lengthy page loads and large quantities of text.

For many companies, apps are a useful addition, incorporating interactive features such as live video chat and click-to-call. This provides a richer customer experience, fostering a lasting consumer relationship.

Investing in a mobile strategy has become essential to operate a successful modern business. Focusing on the mobile user experience will help attract and retain customers as they increasingly access information via a mobile device.

For more information on how a mobile printing solution can help your business, contact us today!

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